Mori Building Co., Ltd.
"MORI Building DIGITAL ART MUSEUM: teamLab Borderless" to Celebrate First Anniversary Welcomed 2.3 million visitors from more than 160 countries
Attracting people from overseas as a leading destination of Tokyo, Japan
Tokyo, June 20, 2019 - MORI Building DIGITAL ART MUSEUM: teamLab Borderless, a museum jointly operated by Mori Building Co., Ltd, a leading urban landscape developer, and teamLab, a world-leading digital art collective - announced today that it will celebrate its one year anniversary on June 21.
The museum was created based on the concept of borderless, experiential exhibits that interact physically with visitors and enable visitors to interact with each other in unique ways, leaving them with a sense of awe and deeply emotional impressions. In its first year, the museum attracted some 2.3 million visitors from more than 160 countries, similar to other leading museums in Japan including Tokyo National Museum and 21st Century Museum of Contemporary Art, Kanazawa※1. In addition, about half of visitors have come from overseas※2, and according to a questionnaire survey conducted by the museum, it has revealed that almost 50% of these overseas visitors come to Japan for the main purpose of visiting the museum※3.
Moreover, as a leading destination of Tokyo, the museum has invigorated its surrounding waterfront area. Since the launch of the museum, Aomi Station on the Yurikamome Line, the nearest rail station, has welcomed 50% more visitors, and VenusFort, an adjacent retail complex, has reported its visitation has increased by 20% compared to the last year.
※1 Sogo Unicom Co., Ltd. Monthly Leisure Industry material (Sep. Issue), Sep. 3rd, 2018.
※2 Based on the ticket-purchasing data on the museum's official web page. (Survey Period: Feb 16th, 2019--Jun. 7th, 2019)
※3 Museum visitor survey (survey period: Oct. 25th, 2018- Nov.2th, 2018)
In the second year, the museum will further launch new exhibits for offering visitors new discoveries and experiences. Ultimately, Mori Building and teamLab will further committed to attract global visitors to Tokyo, as the metropolis approaches 2020 and beyond.
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Mori Building Co., Ltd. Public Relations