As part of the "Marche Japon Project*," which is promoted by Japan's Ministry of Agriculture, Forestry and Fisheries (MAFF), Mori Building Co., Ltd. holds the Hills Marche every Saturday at the Karajan Plaza in ARK Hills, a main venue, starting on September 26 (Sat).

The best quality foods are concentrated in the cities, and the Hills Marche realizes this. Cities have concentrations of various foods delivered from different places around the country. Under the company's "Vertical Garden City" concept, Mori Building aims to develop cities where people can fully enjoy life and as one of Mori Building's representative activities, Hills Marche (morning market) will now be held on a regular basis.

The Marche enhances the value of urban life, in which residents enjoy high quality food products delivered from various areas around the country.
By introducing their carefully grown products directly to urban residents, experts of farming can demonstrate their commitment to the products and the excellence and importance of producing food materials and can also discover a new market. The Marche offers this kind of opportunity.
Cooking experts can also play a role to generate a connection between production areas and products and urban residents by performing cooking using high quality foods with their technique and sense. Again, the Marche offers this kind of opportunity.
The Marche is a place where different kinds of people gather and meet each other. Visitors can taste new foods and have experiences and communications that they have never had before. With food as the core concept, the Hills March is organized with the aim of enhancing the quality and value of urban life.
Living in cities does not necessarily mean living without nature because urban residents can taste and enjoy more different natural products. It is important to produce a varied living environment in urban areas.
At Hills Marche, the nation's freshest food products and the best tasting cuisine are awaiting its customers.

■Shoppers see the faces of producers
Hills Marche sells farm products such as seasonal vegetables and fruits with the best quality in the industry, which are directly delivered from pioneer farmers or production groups. Moreover, based on the idea to have shoppers enjoy shopping for not only vegetables but also flowers, there are flower seedlings produced in Tokyo and the surrounding areas (local production for local consumption) and others that are qualified with "MPS-ABC Certification," a qualification for products of producers who care about the country's environment. At 16 stalls in the Marche, fresh, assorted food products are sold such as fresh breads, processed food, etc. (Please refer to additionally enclosed information)

【Hills Marche Schedule】
Date : Every Saturday (Started on September 26, 2009) Closed on Jan. 2 and Feb. 20
Time : 10:00 a.m. - 2:00 p.m. (as scheduled)
Place : ARK Karajan Place, ARK Hills
Sponsor : Mori Building Co., Ltd.

*What is "Marche Japon Project"?
In order to support direct sales of farm products in urban areas by offering promotional subsidies, MAFF has launched the project that aims to develop markets (Marche). Temporary facilities like stalls are placed at parks and farmers can sell their products. Marche operators prepare for their sales such as offering stall spaces to farmers and arranging venues, and they must hold the Marche throughout the year.
To achieve goals to improve the profit of farmers, create new spaces in cities filled with culture and heartiness, and to enhance the activities of local communities, it is expected that the project will boost the farmers' morale by providing opportunities for connections to their consumers.

MPS-certified flowers

Mushrooms from North Line