Since its opening in 2003, we've worked to establish Roppongi Hills as an Artelligent City, an integration of urban functions such as work, housing, amusement, education, relaxation and dining, through the transmission of culture and information, events, community activities, and services. Serving as a place where leaders in every field gather from all over the world and interact, Roppongi Hills contributes to the creation of pioneering ideas and a sense of value. A community consisting of Roppongi Hills and surrounding areas formed through various activities is expected to serve as the foundation for the future development of the Roppongi area.

As Roppongi Hills enters its fourth year, we surveyed 500 men and women in their 20s to 50s living in the metropolitan area for their impressions of "the city of Tokyo" and "the image of Roppongi Hills." (The survey was outsourced to Info Plant Co., Ltd., an Internet research company, and was conducted in March 2006.) In answer to the question, "What do you think is the place that most typifies Tokyo?" as many as 57.2% of respondents said "Roppongi Hills," while 34.0% said the Aoyama/Omotesando area and 32.0% said Odaiba. Roppongi Hills ranked first, far ahead of any other location, evidence that Roppongi Hills is a new symbol for Tokyo, one that broadcasts the latest in culture and information and reflects the current metropolis.

In FY 2005, some 44 million people visited Roppongi Hills. An average of 110,000 visitors come on a typical weekday, while some 140,000 visitors arrive on holidays and weekends. A steady number of visitors have thronged to Roppongi Hills for the past three years. In-person and Web questionnaire surveys conducted with visitors to Roppongi Hills show changes in visitor characteristics since its opening. In the third year, repeat visitors accounted for around 70% of all visitors. Visitors tended to arrive with a clear purpose, although these purposes varied widely-shopping, dining, watching movies, enjoying events, or simply walking around the area.

Sales in the commercial facilities were around 43 billion yen, higher than the previous fiscal year due to renovations since last fall. The Grand Hyatt Tokyo had an average occupancy rate of 92.63% over the 2004 and '05 fiscal years. Office space in Roppongi Hills is 100% occupied. Most of the residences are fully occupied.

Roppongi Hills has applied the concept of town management, which enables the comprehensive management of an area, to promote community and friendship among residents. We've sought to establish a community and collaborate with town councils and retail districts in surrounding areas like Roppongi and Azabu. We have also taken new approaches, including founding Roppongi Hills Gardening Club, upgrading services, organizing major area-wide events, and organizing events that make the township itself a medium. In FY 2006, our fourth year, to further increase the atractiveness of the overall Roppongi area, we plan to seek to strengthen the Roppongi Hills identity and its role (as the Artelligent City) as a focal point for the collection and dissemination of culture and information.