Mori Building Co., Ltd will exhibit at the "KOREA MICE EXPO 2010" held in Seoul, Korea between November 23rd and 25th, 2010 to offer the diverse facilities within Roppongi Hills for MICE. With approximately 250 corporate participation and 2500 expected attendees, it aims to promote not only Roppongi Hills but Tokyo itself as an international city by exhibiting at "KOREA MICE EXPO 2010."

MICE utilizing functionality, information providing power and brand power of Roppongi Hills

Efforts of Roppongi Hills to attract MICE is conducted in correspondent to Japan Tourism Agency's "Japan MICE Year 2010," with aims to increase international tourists, internationalization and revitalization of the region by participating in greater number of International Conferences and events in Japan. Since the opening of Roppongi Hills in 2003, the venue has held many events including Tokyo International Film Festival. These events are made possible through the large variety of multifunctional facilities within Roppongi Hills, including an art museum, movie theater, hotel, conference hall, TV station, radio station and even outside open space being able to carry out all kinds of promotional activities and advertisements.

MICE stands for Meeting (corporate conferences), Incentive (corporate training and incentive travel), Convention (by international organizations and academic groups) and Event/Exhibition (including exhibitions and trade shows). It is shorthand for business events that entail a large convergence of people. Since promoting MICE is extremely meaningful in terms of increasing international visitors to Japan, the economic impact and regional internationalization and revitalization, proactive efforts are already being made overseas in Korea, Singapore and Australia.

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Diverse range of facilities at Roppongi Hills

Launch of Japanese and English website showcasing MICE capabilities within Roppongi Hills

In order to attract inbound MICE from global markets, a website has been launched in Japanese and in English. By offering the diverse facilities and capabilities of Roppongi Hills, the aim is to provide the facilities for effective use.
The website is also being considering in languages other than English, while efforts are placed in introducing and promoting attractive products and a comfortable stay.

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Roppongi Hills Website for MICE