Conceived to fulfill the dual roles of offering retail space specializing in fashion and event space anchored by the Laforet Museum, Laforet Harajuku opened in 1978 and immediately became the focus of attention as a place to find leading brands, as an incubator for creators, artists and entrepreneurs, as a venue for trendsetting events and as an originator of very topical advertising.

With the recent debut of Omotesando Hills, the Harajuku / Omotesando area has been given yet another fresh injection of vitality and remains Japan's premier home of fashion and style. The trendsetting influence of Laforet Harajuku, which is now commemorating three decades as one of the most recognizable landmarks of the area, also remains undimmed.